How I can help you

- Quickly assess where your product and business stand today - Analyze key metrics, user data, and market signals - Propose clear roadmap options with tradeoffs - Partner with engineering to execute and ship, when needed - Turn insights into focused product bets

People I am looking for

- Ideal when you need: - Clear product direction - A hands-on PM who can plug into your current team fast

Experience & Cases

- Selected experience: - Led product strategy and team for an Education Technology company - Defined roadmap and execution, and coached PM team - Ran experimentation and delivery for an outdoor retailer e-commerce - Improved funnel, merchandising, and on-site experience

How to contact

How I can help you

As a fractional Director of Product, I plug into your team on a contract or project basis. I provide focused product leadership only when you need it, helping you move faster, reduce risk, and ship what actually matters for your customers.

People I am looking for

• Clarify product vision and focus on what matters most • Align leaders and teams around clear priorities • Coach junior PMs and sharpen execution • Use data and customer insight to find friction, value, and differentiation

Experience & Cases

• E‑commerce: outdoor gear, lifestyle, home goods • SaaS: education and learning platforms • Marketplaces: staffing and recruiting • Teams that sell digital products and care about user experience

• Improved key funnel conversion and revenue • Raised customer satisfaction and retention • Built repeatable, data‑driven PM practices • Helped teams set clear, measurable product goals • Enabled PMs to own insights and drive roadmaps

How to contact