Years of experience: 16
ITProduct Manager
Trust Score
Exceptionally trusted; proven professional excellence.
Shilpa's Career Path
Sep. 2024 -Present
Frasers GroupProduct Leader (Mobile Apps & Customer)
Accountable for monitoring app engagement metrics i.e. app stickiness and key performance indicators (KPIs), establishing the app as a central platform for enhancing customer retention and maximising customer lifetime value Transforming the app into the core of a phygital experience, seamlessly integrating in-store and online interactions through comprehensive omni-channel strategies. Impleme...
Jan. 2024 -Sep. 2024
YOOX NET-A-PORTERHead of Product - Strategic Initiatives NAP and MRP (Loyalty)
•Led the launch of a cross-platform loyalty rewards programme, resulting in a 3% increase in customer retention and a 10% rise in average order value.
•Developed and owned the product strategy for the loyalty program, resulting in a 30% increase in customer lifetime value (CLV).
•Established success metrics and aligned team efforts through OKRs
•Managed the business case and return on investm...
Nov. 2021 -Sep. 2024
YOOX NET-A-PORTERLead Product Manager - Commerce
• Managed a team of two Product Managers to enhance checkout and payment experiences, achieving a 10.5% revenue increase through optimised processes.
• Integrated finance, UX, commercial, and market research into business cases, aligning product strategies with business objectives and ensuring data-driven decision-making.
• Owned checkout and payments strategy across web and mobile (iOS/Andro...