San Francisco, California, United States- Develop and execute product launches including narrative, positioning, messaging, sales enablement, market research, and GTM strategy for $60M product line
- Conduct ongoing competitive analyses and create actionable resources including battlecards, win-loss reports, deep-dive training sessions, win-back campaign messaging, and more
- Accelerate pipeline conversion by creating strategic ass...
- Drove story, messaging, and execution for an interactive persona-based demo portal, designed to accelerate qualification and speed prospects into sales cycles
- To differentiate Zinier in a crowded market, wrote and oversaw production of demo and explainer videos for direct and partner sales, leading to deals of up to $3M ARR
- Propelled strategic prospects through the buyer journey with po...