Years of experience: 19

Blog ManagerEditorContent WriterCopywritingCRM managerAffiliate Marketing

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Felicity's Career Path
Fractional Head of Sales, Marketing + OperationsJun. 2022 -
Mar. 2024
Holistic Spirits Co.Fractional Head of Sales, Marketing + Operations
Austin, Texas Metropolitan AreaLed the national launch of Woody Harrelson's line of spirits; Origin Holistic Vodka + Harmony Gin. - Grew distribution to 18 states in 1.5 years + nationwide e-comm w/ Reserve Bar + Speakeasy - Increased brand awareness via events like Aspen Wine & Food, Bar Convent Brooklyn and WSWA. - Collaborated with internal team + external agencies (PR, Marketing, etc.) - Developed Trade & Field Market...
Project ManagerJun. 2021 -
Jun. 2022
Holistic Spirits Co.Project Manager
Austin, Texas Metropolitan Area
Retention Marketing DirectorJun. 2019 -
Jan. 2025
Brand CaffeineRetention Marketing Director
I lead retention marketing strategies that drive loyalty, maximize customer lifetime value, and fuel revenue growth for eCommerce and DTC brands. By guiding a team of specialists and leveraging tools like Klaviyo and Shopify, I oversee the execution of high-converting email and SMS campaigns, advanced segmentation, and lifecycle automations — all designed to deliver personalized customer expe...