Years of experience: 22

Community ManagerEmail Marketing ManagerPR ManagerPresentation DesignerCRM managerMarketing Director

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Leticia's Career Path
CMO Mar. 2025 -
Jan. 2026
Brazil, Rio de JaneiroAt AB Card, my role as CMO went far beyond traditional marketing. In a startup environment, growth, brand, product, and sales went hand in hand, and everyone wore multiple hats. Marketing didn’t just drive demand and strengthen the brand; it also supported sales, influenced product development, and enhanced the customer experience. Half of my time was dedicated to sales, opening doors, leadi...
Content Marketing, Customer Experience and Product DirectorDec. 2020 -
Aug. 2024
Raiz EducaçãoContent Marketing, Customer Experience and Product Director
Rio de Janeiro, BrasilNow also responsible for managing and directing internal and external communications strategies, press office, customer satisfaction, research, extracurricular products and action plans (+30 employees / 14 brands)
Product & Pedagogical Innovation ManagerFeb. 2020 -
Dec. 2020
Raiz EducaçãoProduct & Pedagogical Innovation Manager
Rio de Janeiro e Região, BrasilManaging product strategies and pedagogical innovation projects for our education system and 11 top school brands (8 employees).

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