How I can help you

• Clarify value proposition & positioning • Define target customers & strategic markets • Structure commercial approaches for senior decision-makers • Support pilots & strategic deals • Align product, marketing & partnerships • Engage in strategic leadership conversations

People I am looking for

• Global luxury fashion houses • International premium brands • Large omnichannel fashion retailers • Founders, C-level, senior leaders • Innovative AI-driven companies

Experience & Cases

Supported an AI-driven fashion tech company in shaping its commercial strategy, positioning, and go-to-market approach. Built strategic partnerships with global luxury fashion brands and international fashion leaders, working directly with C-level stakeholders to move initiatives

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About

• Strategic Growth & Market Positioning • Go-to-Market Strategy • Marketing & Communication Strategy • Brand Positioning & Differentiation • Executive & C-Level Communication • Strategic Partnerships & Relationship Building • International Growth (EU & US) • Cross-Cultural Business • AI-Aware Business Strategy

Cases & Experiences

• Led go-to-market and partnership efforts for an AI fashion tech company • Focused on executive-level engagement rather than volume sales • Developed strategic partnerships and enhanced brand presence in the market • Facilitated cross-cultural business growth and AI strategy alignment

Work Order

• Clarifying market positioning and differentiation • Structuring growth and go-to-market strategies • Defining marketing and communication strategy • Sharpening value propositions and messaging • Aligning brand, marketing, and leadership communication • Preparing executive-level narratives for C-level conversations • Structuring international expansion (Europe & US) • Supporting AI adoption from a business perspective (non-technical) • Building strategic partnerships through trusted introductions • Acting as a sparring partner for founders and leadership teams • Reviewing and improving website structure, UX, and customer-facing touchpoints • Helping teams prioritise initiatives and focus on what really drives impact

How to contact