Years of experience: 23
Growth HackerMarketing DirectorContent ManagerBrand Marketing ManagerMarketing
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Mirana's Career Path
Aug. 2024 -Present
MM Consultoria ExecutivaStrategic Advisor
Leadership in B2B Go-to-Market (GtM) Transformation projects and Executive Advisory, focused on optimizing processes, data, and area integration to build a Predictive Sales Machine. The objective is to convert business strategy into scalable and predictable revenue, especially in scenarios of high uncertainty.
Key Deliverables and Activities (Project Alignment):
- Governance and Orchestratio...
Feb. 2021 -Jul. 2025
GfK - An NIQ CompanyMarketing Director - LatAm
As Head of Marketing for Latin America, I restructured the marketing function from a cost center to a revenue engine by building an integrated marketing strategy that spanned brand, growth/performance, digital/social, product marketing, events, content, and PR initiatives. I led the strategic direction for the entire region while managing indirect oversight of 28 global team members.
Strateg...
Aug. 2019 -Feb. 2021
UBSSenior Marketing Manager - Latin America
São PauloResponsible for developing and executing marketing programs to generate leads, develop prospects, acquire customers and engage existing customers. Implementation of a formal process for measuring the results of marketing activities. Leading the process of digital transformation of marketing activities in Latin America. Leadership and implementation of the "Next Gen" project with actions aimed...