Years of experience: 23

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Salóme's Career Path
Founder & Strategic Innovation LeadFeb. 2025 -
Present
Superhero SavvyFounder & Strategic Innovation Lead
South Africa, Cape TownLaunched a digital-first print-on-demand e-commerce brand, scaling to 100+ products using automated workflows and global supply chain integration. Designed and implemented AI-assisted operational systems, including automated customer service workflows and repeatable product launch processes. Executed full-funnel digital marketing strategies (Meta Ads, TikTok Ads, SEO) to drive growth and re...
Marketing Manager, Managing ConsultantFeb. 2021 -
Oct. 2024
Mastercard Data & ServicesMarketing Manager, Managing Consultant
Developed and executed comprehensive marketing strategies to enhance service promotion and drive customer engagement. Conducted market research to identify trends, opportunities, and competitive insights, informing data-driven campaign decisions. Planned and launched multi-channel marketing campaigns, increasing brand visibility and customer interaction. Coordinated cross-functional teams ...
Head of Marketing ServicesMar. 2016 -
Feb. 2021
5one - A MasterCard CompanyHead of Marketing Services
Joined as Campaign Coordinator, managing end-to-end delivery of marketing campaigns for South Africa’s largest loyalty scheme (Pick n Pay). Served as Project Manager for personalization initiatives, leading South Africa’s first predictive, personalized mailings via the 5one optimization engine. Promoted to Head of Marketing Services (Mar 2016), overseeing the Marketing Services team and all...

Salóme's Posts

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    How I can help you

    Transform chaos into clarity by unifying your operations. Consolidate tools into a streamlined system for total transparency. Document workflows to eliminate founder dependency. Ready your data for AI, and enhance executive decision-making with a 360 Dashboard.

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    People I am looking for

    I seek partnerships with forward-thinking leaders: - Series A/B Startup Founders needing robust operations - COOs facing scaling challenges - Heads of Strategic Alliances requiring GTM integration - VCs needing governance for portfolio companies

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    Experience & Cases

    Proven expertise with top brands: - Mastercard: Standardized delivery for 16 banks - Pick n Pay: Led 8M user predictive engine - Uber Eats & KFC: Seamless partner campaigns - Standard Bank, Nedbank, ABSA: High-stakes frameworks

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    How to contact

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