Years of experience: 7

Digital Ads ManagerMarketingSMM Manager

Trust Score

Exceptionally trusted; proven professional excellence.

80%
PRATYUSHA's Career Path
Assistant ManagerAug. 2024 -
Present
NykaaFashionAssistant Manager
Bengaluru, Karnataka, India• Handled end-to-end performance marketing for Kids and D2C-private labels at Nykaa Fashion, driving revenue through data-led strategies. • Developed and executed full-funnel campaigns from brand awareness to conversion to scale business. • Managed daily performance tracking, campaign optimizations and comprehensive monthly, quarterly & yearly performance marketing reviews.
Performance marketing analystJan. 2023 -
Aug. 2024
Assembly GlobalPerformance marketing analyst
Bengaluru, Karnataka, India-Handling clients from fashion and e-com verticals in the MENA region. -Responsible for media planning, pacing plan, performance analysis, communicating new testing opportunities and presenting weekly performance deck to the client. -Responsible for executing campaigns on Facebook, Google, tik tok, apple etc
Senior paid social specialistJul. 2021 -
Dec. 2022
Merkle SokratiSenior paid social specialist
Pune, Maharashtra, India-Handling social campaigns for AWS -Direct involvement in planning, audience recommendation, weekly calls with POC, performance evaluation and optimization recommendation. -Created Automated reports using excel formulas to reduce manual effort and increase efficiencies by 80%. -Conducting training session for new recruits while mentoring new team members. -Assisting HR Team with interviews fo...

PRATYUSHA's Posts

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    About myself

    With 5 years of expertise in B2C and D2C sectors, I excel in managing full funnel multichannel campaigns across major platforms.

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    Job Description

    I aim for a part time role(max 4 hours/day) focused on managing/ executing performance marketing campaigns, where I can leverage my skills in campaign management and optimization to drive success.

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    How to contact

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