Years of experience: 15

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Selina's Career Path
Logistics Operations SpecialistJan. 2017 -
Aug. 2025
Sony ElectronicsLogistics Operations Specialist
United Arab EmiratesKey Responsibilities & Achievements: Manages end-to-end ocean export shipments (LCL & FCL), ensuring timely and cost-effective deliveries. Issues accurate export documentation (invoices, packing lists, COOs, BLs) in line with compliance standards. Prepares trade documents for bank processing (LCs, bank guarantees) and ensures timely submission. Handles customs documentation via e-Mirsal2, Dub...
Logistics Operations SpecialistJan. 2017 -
Aug. 2025
Sony Middle East and Africa FZELogistics Operations Specialist
Streamlined end-to-end transport and export logistics across MEA and Europe, coordinating over 500 annual shipments (LCL/FCL) through 3PLs and freight forwarders, resulting in consistent on-time delivery performance. Optimised export documentation workflows for invoices, COOs, COCs, and Export Declarations (BOEs), reducing processing errors and customs clearance delays by maintaining strict r...
Sales Operations CoordinatorMar. 2011 -
Dec. 2016
Sony ElectronicsSales Operations Coordinator
United Arab EmiratesKey Responsibilities & Achievements: Ensured timely and accurate processing of sales orders and fulfillment of all contractual terms (Incoterms, payment terms, LCs, bank guarantees). Monitored order progress and resolved issues proactively to avoid delays. Acted as the primary contact for customers, building strong relationships with key distributors and retailers. Coordinated closely with in...

Selina's Posts

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    How I can help you

    • Align business goals with operational execution • Enhance export operations efficiency • Leverage competitive advantages

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    Experience & Cases

    • Addressed rising freight costs effectively • Served multinationals in electronics • Optimized supply chains for consumer goods • Supported complex operations in manufacturing and retail

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    How to contact

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