Years of experience: 35

🐦 DesignStrategic CreationFashion BusinessStyle directorFashion DesignerFashion Researcher

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Andrea's Career Path
MentoraApr. 2025 -
Present
Learn to FlyMentora
São Paulo, BrasilAndrea Morales possui mais de 30 anos de experiência em Produto, Marketing e Estratégia, com passagens por marcas como Loungerie, Santa Lolla e outras. Especialista em branding e expansão internacional, impulsionou marcas no Brasil e no exterior. Formada em Gestão de Varejo pela FGV e MBA pela Future London Academy, hoje atua como mentora de executivos e líderes do setor.
Executive Consultant - Category ExpansionOct. 2022 -
Jan. 2024
SANTA LOLLAExecutive Consultant - Category Expansion
SAO PAULO , BRAZIL300 stores (Franchises) - 2,800 multi-brand stores - 5 million followers (on Instagram only) Licensing & Collabs - Consulting Expansion of product categories to diversify the brand's offering. Development and implementation of a licensing platform for new collaborations. Development of the entire strategy for the area, defining objectives and execution methods. Conducting initial prospecting ...
Product and Marketing DirectorJan. 2022 -
Present
AME.MProduct and Marketing Director
São Paulo , Brazil•Led the creation and expansion of AME.M, establishing it as a key fashion and lifestyle brand. •Developed a product strategy aligned with the brand’s strong DNA and evolving consumer behavior. •Managed brand positioning, communication, and digital growth initiatives. •Defined and executed the brand’s commercial strategy, with a strong focus on international expansion. •Opened a store-in-stor...

Andrea's Posts

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    Como posso ajudar você

    Expertise in strategic brand and product development for retail fashion, with a focus on innovation and sustainable growth. Collaborated with top brands, managing national and international partnerships to drive marketing and sales initiatives.

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    Pessoas que estou procurando

    Seeking emerging fashion brands to bring ideas to life and established fashion companies needing product and marketing reorganization.

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    Experiência & Casos

    • Rebranded major labels for market repositioning • Enhanced margins with iconic designs • Boosted visibility via Milan shows, NYC stores, international marketplaces and prestigious whole sale • Built strong international images and positioning for brands

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    How to contact

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