Years of experience: 15

CopywriterCopywritingContent WriterMarketingContent ManagerSMM Manager

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Carmelle's Career Path
Content WriterMar. 2021 -
Jun. 2022
RFOXContent Writer
- Developed all marketing and social media posts for all RFOX Games properties, including but not limited to blog articles, user guides, social media copy, video storyboards, and image text. - Translated technical information into user-friendly guides for the KOGS website. - Developed content that details game and product features and specifications in a manner where users can understand thei...
Head of Social MediaNov. 2016 -
Jun. 2018
MERALCOHead of Social Media
Pasig City- Led in building the organization's capability and accountability in leveraging social media as a powerful strategic communication channel for MERALCO. - Led team in implementing Christmas social media campaign that won a Gold Stevie® Award in Innovation in Social Media Marketing category for Asia Pacific. - Led organization to become the benchmark of social media management for the entire M...
Digital Marketing ManagerSep. 2015 -
Aug. 2016
OLXDigital Marketing Manager
Pasig City, Philippines- Developed and managed digital plans for new campaigns and projects aligned with brand marketing. - Developed strategy for all digital platforms, including campaign-based, paid, owned, and earned digital channels. - Spearheaded and oversaw all social media, performance marketing, mobile app install, and content marketing initiatives and efforts. - Responsible for planning and budget control ...

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