Years of experience: 16

CopywritingContent WriterArt ProducerTranslatorLanguage Specialist🐦 Design

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Bettina's Career Path
Fashion managerDec. 2022 -
Present
RiachueloFashion manager
SΓ£o Paulo, BrazilDirected seasonal collection strategy for young women’s line, delivering over 270 SKUs per quarter in base calendar. Led a team of 18 creatives, aligning vision with brand DNA and Gen Z consumer demands. Instituted weekly calendar controls and 80/20 prioritization framework to optimize best-sellers and high-margin items. Collaborated with marketing and e-commerce to develop storytelling and k...
Senior fashion designerMay. 2018 -
Mar. 2022
RiachueloSenior fashion designer
Designed full seasonal collections for young women, with two years focused on dresses and light woven (national production), and two years on outerwear and knitwear (Asia production). Developed high-performing SKUs through real-time trend research and fast capsule collections. Partnered with planning and commercial teams to ensure product pricing and margin goals were met. Led improvements in...
Senior fashion designerMay. 2015 -
May. 2018
RennerSenior fashion designer
Porto Alegre, Rio Grande do Sul, BrazilLed collection creation for young women across key categories: denim, outerwear, knitwear, dresses, tops, and accessories. Supported brand expansion from 8 to over 100 stores nationwide. Developed internal control systems for design flow and visual boards. Partnered with planning and buying to define pricing, margins, and productivity across ~130 SKUs/month. Conducted international research i...

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