Years of experience: 23
CopywritingEngineerChemical engineerMaterial EngineerMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Sébastien's Career Path
Jul. 2022 -Present
Peugeot Frères IndustrieDIRECTEUR BRANDING PEUGEOT
Neuilly-sur-Seine, Île-de-France, FranceLed the development and execution of a comprehensive branding strategy across multiple categories, reinforcing brand authenticity. • Developed product storytelling and visual identity to elevate brand perception and strengthen brand equity. • Led the creation of premium brand partnerships, to enhance market positioning.
Jan. 2015 -Jan. 2023
ArcCONSUMER GOODS BRANDS & MARKETING DIRECTOR
ArquesManagement of 6 product managers and 5 new product development managers. Arcopal brand (re)launch: definition of brand identity and positioning, product offer and digital strategy. Luminarc brand overhaul (250M€ in 2015): definition of new brand platform and identity, style platform, product offer, editorial arch for new communication, catalog and web site. Cristal D'Arques business repositio...
Apr. 2011 -Jan. 2015
ARCDINNERWARE CATEGORY DIRECTOR
Paris Area, FranceDirect management of 4 product managers. Development of strategy and collection plans for Consumer Good and Food Service divisions according to group orientations (around 300 new skus/Y, 200M€ TO). Launch plan, route to market, communication recommendations, consumer target segmentation... Management of a strategic program of innovation and cost optimization in collaboration with other depart...