Years of experience: 5

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Sofia's Career Path
Email & SMS Account ManagerOct. 2024 -
Present
BAD MarketingEmail & SMS Account Manager
-Lead concept development for email & SMS campaigns, crafting both copy and visual layout direction. -Fully manage flow creation and optimization, including segmentation, deliverability, and performance tracking. -Own end-to-end reporting of campaign metrics: revenue per campaign, CTR, deliverability, unsubscribe rate, and engagement. -Present strategy and results to clients on a regular basi...
Marketing Account ManagerJun. 2023 -
Sep. 2024
Bay Leaf DigitalMarketing Account Manager
- Developed wireframes and set up a website for a client in the pre-Product Market Fit (PMF) stage, ensuring the final site aligned with approved designs and business objectives. - Developed and executed digital marketing campaigns on Google Ads, LinkedIn Ads, Facebook Ads, and other platforms, resulting in a 10% increase in lead generation and a 35% improvement in conversion rates. - Managed...
Marketing Account ManagerOct. 2022 -
Jun. 2023
SVF Consulting/FreelanceMarketing Account Manager
RemoteRocketeer Media: Email/SMS Marketing Account Manager • Manage 5+ fashion, jewelry, food equipment, and lifestyle client accounts, strategizing and executing methods to increase a significant portion of the client’s automated emails; which increased by around 10-15% • Develop a mix of content and promotion-based campaigns depending on what the client's goals were and primary objectives (increa...

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