Years of experience: 15

UX/UI DesignerProduct Designer🐦 DesignBrand Designer

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Karuan's Career Path
Head Of Design & UX ResearchOct. 2021 -
Present
QiveHead Of Design & UX Research
São Carlos, São Paulo, Brazil- Led the Design discipline as a strategic pillar, connecting customer experience, operational efficiency and product decision-making at scale. - Built the design practice from the ground up, defining career paths, governance, processes, rituals and the team’s tool stack (Figma, Miro, Notion, Atomic Research). - Scaled the team to 25+ designers, including Product Designers, UX Researchers, De...
Product Design ManagerFeb. 2019 -
Sep. 2021
QiveProduct Design Manager
São Carlos, São Paulo- Managed the Design team during Qive’s scale-up phase, supporting the transition from a startup pace to a structured B2B SaaS operation. - Led the initial expansion of the team from 7 to 25 designers as the company reorganized into squads. - Structured and launched Qive’s Design System, defining standards, components and initial governance with Engineering, reaching 80% implementation across...
Product Designer SpecialistFeb. 2018 -
Jan. 2019
QiveProduct Designer Specialist
São Paulo Area, Brazil- Structured the Design discipline from the ground up inside a ~120-person organization, defining workflows, standards, tools and processes that enabled scalable and consistent growth. - Worked within a lean design team of 4 to 7 professionals, supporting multiple product squads and establishing the operational base that later allowed the area to expand to 25 designers. - Developed the compan...

Karuan's Posts

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    How I can help you

    I tackle challenges like inconsistent user experiences and unclear product decisions. I streamline processes, enhance team collaboration, and ensure design supports business growth. My approach reduces friction and boosts clarity, aligning design, product, and engineering.

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    People I am looking for

    I seek SaaS, fintech, and enterprise clients facing scale, complexity, or regulatory challenges. Companies like Qive, Toro Investimentos, and Banco Original have benefited from my expertise in scaling design practices and enhancing product quality in high-risk environments.

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    Experience & Cases

    • Qive: Scaled design team for a SaaS B2B platform • Toro Investimentos: Usability-focused investment platform • Sprinklr: Global omnichannel customer experience platform • CI&T/Banco Original: Brazil's first digital bank • Veduca: E-learning platform with major university partnerships • RevMob: Mobile ad network for global campaigns

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    How to contact

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