Years of experience: 33

MarketingEvent ProducerConsulting

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Todd's Career Path
Founder & Chief Strategy OfficerMar. 2025 -
Present
Eventcraft StudiosFounder & Chief Strategy Officer
Raleigh-Durham-Chapel Hill AreaFounder of Eventcraft Studios, a strategic advisory firm helping mission-driven organizations transform events into powerful platforms for growth, engagement, and long-term impact. As Chief Strategy Officer, I lead engagements that elevate event portfolios and align them with organizational strategy. This includes full-spectrum support across content, experience, pricing, sponsorship, marketi...
Vice President, EventsNov. 2023 -
Nov. 2024
ISC2Vice President, Events
Raleigh-Durham-Chapel Hill AreaResponsible for the strategic development and implementation of all signature events for ISC2 . Developed and implemented ISC2's global event strategy, focusing on market expansion aligned to the organization's market strategy. Led the creation of meaningful and impactful experiences that deliver a strong value proposition to members, customers, and key stakeholders; fostered strong member en...
Senior Director - Global Conferences & EventsJan. 2010 -
Nov. 2023
Association of International Certified Professional AccountantsSenior Director - Global Conferences & Events
Raleigh-Durham, North Carolina AreaLead the strategic direction and budget planning for the Association’s conferences, global events, professional development workshops and meetings teams. P&L responsibility for six product lines in the conferences and events area. Proven track record of turning strategy into revenue growth. Excel at developing cross-team collaboration that leads to mutual achievement of goals and objectives. ...

Todd's Posts

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    How I can help you

    I transform event and learning portfolios into strategic, scalable business products by crafting revenue models, sponsorship strategies, and content architectures. My approach aligns education programs, events, and digital offerings into cohesive ecosystems, driving growth.

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    People I am looking for

    I redefine event and learning programs as strategic products with clear purposes and audiences. I design pricing models and sponsorship strategies that make them revenue engines. My role involves evaluating, redesigning, and aligning content with strategic goals to ensure financial sustainability.

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    Experience & Cases

    I partner with mission-driven organizations managing global conferences and education programs. My clients include professional associations and nonprofits in regulated industries, aiming to transform underperforming events and build flagship conferences through strategic product planning.

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    - Transformed events into revenue-driving products - Redesigned pricing and sponsorship models - Launched and rebuilt flagship events - Developed multi-year event strategies - Improved financial performance and positioning for global conferences

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    How to contact

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    About

    Key Skills & Achievements: - Design scalable event/learning portfolios - Transform events into revenue engines - Create pricing models and forecasts - Develop sponsorship strategies - Launch flagship conferences - Align content and sales - Improve ROI tracking - Provide senior leadership

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    Cases & Experiences

    Case Studies: - Global Finance Association: Built premier global event platform, expanded revenue channels, strengthened product ownership - Cybersecurity Org: Launched AI workshops, expanded learning portfolio, validated market demand - Membership Network: Developed strategic roadmap, monetized events, enhanced product platforms

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    Work Order

    We help with: - Designing strategic event portfolios - Creating revenue models and forecasts - Building partnership strategies - Launching new products - Redesigning programs for growth - Aligning marketing and sales - Establishing governance structures - Defining success metrics - Providing fractional leadership

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    How to contact

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