Years of experience: 25

Customer Care SpecialistChief Customer Officer (CCO)Customer ServiceCopywritingCopywriterContent Writer

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Andy's Career Path
Co-Founder, Writer, CX Trainer, Brand DirectorApr. 2016 -
Nov. 2025
Seven Stones IndonesiaCo-Founder, Writer, CX Trainer, Brand Director
IndonesiaCo-founded and shaped a hospitality-led real estate brand, embedding CX principles into brand identity, content, and training. Developed brand voice, editorial direction, and long-form content across multiple platforms. Designed internal CX training focused on leadership, mindset, and service culture. Editorial support for BaliExpat, ExpatIndonesia, InvestIndonesia, Gapura Bali, and RETalk As...
Resident CX Trainer, Quality ControlJan. 2009 -
Jan. 2013
Sentosa Resorts BaliResident CX Trainer, Quality Control
IndonesiaLed customer experience strategy and training for a 50-villa luxury resort. Designed CX training across all departments and developed SOPs and quality systems. Acted as brand guardian across marketing, website, and advertising. Preventative Maintenance, Villa and common area QC checks, owner liaison
Technical Advisor, Tour Guide, Operations ConsultantJan. 2008 -
Dec. 2009
Island Biker ToursTechnical Advisor, Tour Guide, Operations Consultant
A unique take on Harley Davidson tours across Bali (and beyond). This involved developing a working relationship with Dewata Harley Davidson in Bali and the head office in Jakarta as well as researching roads, facilities and attractions, building a website, online marketing and magazine exposure. Tours were conducted throughout the year and clients came from around the world.

Andy's Posts

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    How I can help you

    I help businesses define their identity and communication style, transforming vague concepts into distinct brand narratives and standout customer experiences. My approach begins with understanding, then aligning branding and messaging.

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    People I am looking for

    - Clarify brand identity - Align messaging and CX - Create practical content - Develop training systems - Ensure team delivery

  • 2

    Experience & Cases

    - International hotels & resorts - Real estate developers - Media & publishing companies - Advertising agencies - Educational organizations

  • 2

    - 7+ years in hospitality real estate - 4 years in luxury resort CX development - Projects with global hotel brands - Seeking small, growth-focused businesses - Emphasis on brand clarity & storytelling

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    How to contact

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  • 0

    About myself

    I’m a writer and editor with a long hospitality background, equally comfortable working remotely on content or on-site helping hotels and resorts improve how guests actually experience the brand.

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    Job Description

    Seeking remote writing, editing, or proofreading roles focused on digital and editorial content. Alternatively, I am interested in hospitality roles where I can leverage my expertise in brand, content, and CX to foster strong service cultures and memorable guest experiences.

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    How to contact

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