Years of experience: 19
Sales & BizDevMedia & TelecommunicationsConsumer Industry🐦 DesignBrand AnalyticsConsulting
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Yhanuar's Career Path
Jan. 2022 -Dec. 2025
PT Bank Neo Commerce TbkHead of Brand Marketing
Jakarta, IndonesiaJob description: - Led end-to-end brand, marketing, social, creative strategy for a national digital bank operating in a highly competitive and regulated environment. - Ensured consistent brand expression across all customer touchpoints, including ATL, digital, social, in-app experience, partnerships, and offline activations. - Owned brand and marketing budget, optimizing allocation and ROI a...
Nov. 2020 -Jan. 2022
Flock Creative NetworkCX Strategy Director
Jakarta, IndonesiaJob description: - Led cross-functional teams of brand communication, customer experience, research, social media, KOL, and community marketing. - Start a new CX company under the FCN Network named Maina. Notable Projects: - Warehouse Management System using CX approach for Eiger, which drives efficiency to the operation management. - "Merdeka Belajar" campaign for Kemendikbudristek, which wa...
Apr. 2020 -Nov. 2020
FAB GroupGroup Strategy Director
Jakarta, IndonesiaJob description: Navigated digital business transformations within both internal FAB Group agencies and client organizations. Notable projects: - Digitization of FAB traditional agencies such as Ambilhati, Bujukrayu, Whatif, BesokSabtu, and Fabulous. - Played a key role in winning new businesses for the company, including Nestle (Dancow & Milo) and Disney+.