Years of experience: 14
CopywritingAssistantCustomer ServiceEntertainmentConsulting🐦 Design
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Alicia's Career Path
Mar. 2025 -Present
Keurig Dr Pepper Inc.Senior Manager - Sales Planning and Operations
• Lead development and execution of route-to-market strategies, driving distribution optimization and market penetration. • Direct forecasting processes to improve sales accuracy and inventory alignment across channels. • Oversee master data management initiatives, ensuring integrity and business alignment. • Drive operational efficiencies that streamline sales operations and elevate customer...
Sep. 2021 -Mar. 2025
Keurig Dr Pepper Inc.Manager - Sales Planning and Operations
Frisco, Texas, United States• Developed and executed ARTM strategies to increase product penetration across targeted foodservice markets. • Managed master data accuracy within ARTM to support business and customer requirements. • Streamlined operations to improve customer experience and operational efficiency. • Collaborated with commercial, finance, RGM, and supply chain teams to align on business execution.
Aug. 2017 -Sep. 2021
Keurig Dr Pepper Inc.Senior Ecommerce VMI Analyst
• Oversaw eCommerce strategy execution across Amazon, Walmart, and Kroger Ocado platforms. • Managed forecasting and demand planning to balance inventory efficiency and fulfillment. • Led master data initiatives ensuring accurate product listings, pricing, and promotions. • Designed operational improvements to streamline order processing and reduce delivery times. • Built and led a cross-func...