Shanghai, ChinaLaunched and scaled a creative lifestyle community focused on music, art, and culture for Shanghai’s next-gen professionals. Blended experiential marketing with bilingual event programming to drive brand affinity and cultural engagement. Hosted 10+ themed lifestyle music events targeting 25–35 year olds, including at WeWork China and Fotografiska Museum; top events drew 80+ attendees. Negotia...
Built and led a bilingual social club and content channel targeting young professionals in Shanghai. Focused on community-driven experiences, content virality, and brand integration. Led a 7-person content and operations team to grow the Rednote channel to 49K followers and 3M+ annual reach, with 7–9% engagement rates. Designed and hosted offline events—bilingual speed dating nights, mixers, ...
May. 2023 - Present
Self-employedContent Creator | @hellomatthew Lifestyle Guides, Street Interviews, Talkshows, Short Films, Vlogs
Shanghai, ChinaBuilt a bilingual creator brand focused on cultural storytelling, music, and lifestyle for a Gen Z/young millennial audience. Combined creator strategy with performance marketing to scale growth and secure brand partnerships. Grew personal channel to 46K+ followers and 2M+ annual views with 5–7% engagement rates. Produced viral content series such as DJ in 5 Days, My Life in China, and TikTok...