Years of experience: 9
Database CoordinatorData Entry AssociateTyping SpecialistData Entry SpecialistData EntryExecutive Assistant
Trust Score
Exceptionally trusted; proven professional excellence.
Tamara's Career Path
Nov. 2023 -Present
PerformicsManager, Global Data & Analytics (Publicis Groupe)
Chicago, Illinois, United StatesCatalyst Award Gold Winner – Best Use of Dashboards (2024)
Catalyst Award Gold Winner – Best Agency Initiative (2024) • Responsible for ensuring the availability and integrity of the data in our enterprise dashboards.
• Developed and implemented a taxonomy strategy to support global reporting requirements.
• Manage the integration of multiple media platforms including Google Ads, CM360, DV360...
Aug. 2022 -Nov. 2023
Leo BurnettManager, Core Data & Analytics (Publicis Groupe)
Chicago, Illinois, United States• Analyze the performance of ad campaigns and provide insights that inform creative direction, messaging, and audience targeting.
• Interpret data trends, patterns, and anomalies to provide actionable recommendations for optimizing future campaign effectiveness, audience targeting, and ad spend allocation.
• Monitor the performance of ad campaigns across various platforms including direct mai...
Nov. 2021 -Aug. 2022
Zego (Powered by PayLease)Product Owner, Data
Chicago, Illinois, United States• Responsible for building out a new team focused on making data readily available to the organization.
• Established a process that outlines how the organization can engage the data team to ensure maximum productivity.
• Follow Product Management Lifecycle (PML) standards to execute primarily on roadmap initiatives for new products, product migrations, and product sunsets. • Collaborate with...