Years of experience: 15

Content WriterCopywritingMarketing DirectorCopywriterEvent ProducerEmail Marketing Manager

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Lucy's Career Path
Brand and Marketing LeadSep. 2024 -
Present
Peachy GlasgowBrand and Marketing Lead
Glasgow, Scotland, United KingdomWorking with founder, I am responsible for the brand's visual ID creation & design, tone & copy writing, content strategy, production & activation, channel planning, and long terms growth through marketing activation
Global Brand Director, CaratOct. 2022 -
Present
dentsu internationalGlobal Brand Director, Carat
London, England, United KingdomMarketing, communications, and brand strategy lead for the oldest and legacy #1 media agency brand, Carat. Responsible for leading and deploying the development of the brand positioning, through marketing activations, strategic internal and external communication plans, as part of the Carat Global SLT.
Internal Communications DirectorMar. 2022 -
Nov. 2022
dentsu internationalInternal Communications Director
London Area, United KingdomInternal communications strategy in the Global Commerce Team at HEINEKEN, seconding in from dentsu’s global HEINEKEN client team. Owned direction and delivery of internal messaging to 30,000 HEINEKEN employees worldwide, setting the annual drumbeat approach and also as part of their enormous annual, Global Commerce Week conference. Function deliverables: CCO collaboration on scripts, messagin...