Years of experience: 8
CopywritingCopywriterStartup FounderContent WriterITBusiness Owner
Trust Score
Exceptionally trusted; proven professional excellence.
Alit's Career Path
Sep. 2022 -Dec. 2025
Kredivo GroupSenior UX Writer
Contributed in the end-to-end development and launch of multiple Kredivo app features from iteration to production, driving measurable business impact. Key contributions include: QRIS, KrediShield (insurance), and virtual account checkout for e-commerce (Shop at). These, along with several other product revamps, contributed to significant growth, higher engagement, and a notable increase in t...
May. 2021 -Sep. 2022
QoalaUX Writer
IndonesiaDeveloped and launched a UX Copy Style Guide for Qoala and Qoala+, ensuring consistent brand voice and tone. Standardized microcopy practices across multiple business units, including Qoala, Qoala+, and the Partnership Dashboard. Kickstarted and supported the Qoala App Malaysia Desktop Project, successfully released in July 2022. Implemented Airtable integration to streamline microcopy update...
Nov. 2020 -Mar. 2021
SoundfrenUX Writer
Owned responsibility for all in-app microcopy and copy revamps, ensuring clarity, consistency, and user-centered communication. Conducted A/B testing on copy to optimize user engagement and improve product performance. Collaborated closely with the product team in problem-solving sessions and agile scrums. Partnered with the marketing team as a key contributor, supporting campaign execution, ...