Mauritius, CurepipeLeading business operations and marketing for a luxury retail brand specializing in hancrafted cashmere products.
Overseeing the website development - managing structure, SEO, product listings, and ecomerce functionality (launch in progress).
Optimising the Google Business Profile to increase visibility and attract local and international customers.
Directing product photography and preparing...
Melbourne, Victoria, Australia• Drove a comprehensive social media audit of S-Trend’s Instagram and Facebook through Buffer, pinpointing three engagement gaps that led to a 15% drop in follower interaction rate in Q4 2024.
• Recommended insightful strategies to boost audience engagement and drive traffic from Instagram and Facebook to the e-commerce website, which led to an increase of more than 30% in engagement rate.
• ...
Melbourne, Victoria, Australia• Contributed to early-stage marketing strategy for a personal development AI platform.
• Participated in remote content planning and user engagement ideation within a startup team.