Years of experience: 13

Growth HackerCRM managerMarketing DirectorFounderAdvisorMarketing Analytics Manager

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Pablo's Career Path
FounderSep. 2024 -
Present
Gran Santiago, Región Metropolitana de Santiago, ChileInterim Head of Marketing & Communications – ISP US & Canada West Coast - Led marketing and communications for ~12 schools across California, Washington, Nevada and Arizona, overseeing ~US$1.5M annual marketing and media investment. - Implemented weekly cross-functional governance (Marketing–Admissions–Head of School), aligning campaigns with product reality and improving narrative consistenc...
Head Of Marketing & Communications South AmericaJan. 2019 -
Aug. 2024
International Schools Partnership LimitedHead Of Marketing & Communications South America
Provincia de Santiago, ChileOwned regional marketing and communications strategy and built a funnel-based annual planning and monthly pacing model that linked growth targets to enrollment, lead/qualified lead goals, budgets and channel mix across schools. - Introduced a structured enrollment and retention engine (awareness → inquiry → visit → enrollment → re-enrollment), redefining parent profiles and segmenting demand ...
Founder - Marketing & StrategyJan. 2013 -
Jan. 2019
Ingeniería DigitalFounder - Marketing & Strategy
Provincia de Santiago, ChileFounded and led a digital marketing and PR agency focused on driving measurable growth for clients across retail, education, automotive, tech and travel. Built and managed a team of 20+ professionals and a portfolio of 45+ active clients, including brands such as Walmart, Duoc UC, Falken Latam, Dell Corporate and Princess Cruises. Designed a data-driven campaign tracking methodology focused o...

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