Years of experience: 20
Digital MarketingMarket ResearchBrand ManagementGrowth HackerMarketing DirectorCSO
Trusted by top professionals
Trust Score
Exceptionally trusted; proven professional excellence.
Patrick's Career Path
Oct. 2022 -Present
Vans, a VF CompanyMarketing Director - EMEA Brand Management
Aug. 2019 -Jan. 2023
Vans, a VF CompanyMarketing Director - EMEA Marketplace
What does success look like in this role? Having a team of four direct reports, and twenty indirect reports across EMEA; all crystal clear on our annual and seasonal marketing initiatives. Cutting out the static and the noise, by focussing on what matters. Bringing new consumers into our brand. Delivering engaging consumer experiences. Building consumer lifetime value. How? Through a global b...
Jan. 2018 -Jul. 2019
Vans, a VF CompanySenior Marketing Manager - EMEA Local Markets
Key focus area: elevating the Vans brand through our Marketplace Strategy with a focus on Key Cities. Building brand love for our Vans consumers and fans by delivering engaging experiences with physical and digital touch-points. Planning and executing seasonal brand & product marketing campaigns aligned to the Vans Global Go-To-Market process. Team of 9 direct reports EMEA Country Marketing M...