Years of experience: 24
Voice OverTranslatorFounderMarketing Analytics ManagerEntertainmentC-level Executive
Trust Score
Exceptionally trusted; proven professional excellence.
Idil's Career Path
Oct. 2024 -Present
Iris FlexFounder & CEO
New York, United StatesIris Flex is a profitable research and strategy firm translating behavioral segmentation and trust signal mapping into actionable GTM, product and organizational strategies. Our methodologies drive measurable outcomes across editorial platforms, product strategy and audience engagement for mature and AI-native organizations. We partner with marketing, innovation and executive teams to acceler...
Feb. 2020 -Oct. 2024
Audacy, Inc.Senior Vice President, Head of Research and Insights
New York, NYI centralized the research function and established processes to disseminate actionable insights across the sales organization. My work arms local and national ad sales teams with data-driven insights for marketing communications. I develop comprehensive research strategies aimed at driving business growth, enhancing audience engagement, and optimizing advertising effectiveness across all pla...
Jun. 2013 -Feb. 2020
NielsenVP, Media Analytics Consulting
New York, New YorkI support clients in achieving their objectives by advising on advertising efficiency based on media effectiveness, optimization, and targeting exercises. I head matrixed teams for maximizing business sales and maintaining and sustaining lucrative relationships with clients during full cycle of business development. I facilitate the client in estimating reach and sales among valuable audience...