Years of experience: 25

AdvisorBusiness OwnerStartup FounderCMOC-level ExecutiveMarketing Director

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Joel's Career Path
Global Vice President. Category Head, Consumer HealthcareSep. 2023 -
Jun. 2025
AspeyaGlobal Vice President. Category Head, Consumer Healthcare
CopenhagenAspeya is a Pharmaceutical company owned by Philip Morris. https://www.Aspeya.com/ » Member of Aspeya Executive Leadership Team » Managing Director, Aspeya, Denmark » Board Member, Aspeya, Malaysia » Member of Business Development & Licensing Board » Reported to Aspeya CEO and had monthly update meetings with the Philip Morris CEO Led all aspects of Philip Morris’ entry into the global pharma...
Vice President, Global Strategy & Business DevelopmentApr. 2023 -
Sep. 2023
AspeyaVice President, Global Strategy & Business Development
Copenhagen, Capital Region, DenmarkBuilding a cross-functional, global team that plans to disrupt the Pharmaceutical Nicotine category.
PresidentMay. 2020 -
Dec. 2022
Niconovum ABPresident
MalmoNiconovum AB is a consumer healthcare company founded in 2001 that develops Nicotine Replacement Therapy (NRT) products under the Zonnic™ brand name and as private label products. In 2022, it had 16 colleagues, ~$23M in annual sales and had been been profitable since 2019. » Board Member » Full P&L responsibility » 6 cross-functional direct reports • From 2018-2022, sales increased from $9M t...

Joel's Posts

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    About myself

    Proven leader in marketing strategy and execution with a track record in global brand launches and market expansion. Achievements include transforming companies into commercial powerhouses, managing a $500M portfolio, and driving sustainability initiatives.

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    Job Description

    Seeking a dynamic role within a company aiming to elevate its brand to a category leader. Ideal fit for a challenger or new brand poised for significant market impact and growth.

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    How to contact

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    How I can help you

    • Lead strategic marketing initiatives • Annual and go-to-market planning • Consumer research and analysis • Innovate and manage omni-channel communications • Organizational and stakeholder management • Full P&L oversight

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    People I am looking for

    • Experienced with top firms like Aspeya, GlaxoSmithKline • Consulted for J&J, Hershey's, Mars • Ideal for CPG, healthcare, and wellness sectors • Open to PE-owned and start-up collaborations

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    Experience & Cases

    • Launched global brands in Europe and Asia • Increased sales by 150%, market share by 100% • Managed $500M OTC brand portfolio • Started new consulting service with 40% growth • Relaunched salmon company with global strategy

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    How to contact

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