Years of experience: 15
Community ManagerBusiness AnalystCopywriterCommunications ManagerEntertainmentConsulting
Trust Score
Exceptionally trusted; proven professional excellence.
Fernando's Career Path
Feb. 2025 -Present
Ferro Experimental KitchensManaging Partner
Mexico City, MexicoThese are my key activities: • Lead the overall business strategy, defining the commercial direction and identifying growth opportunities across the brand portfolio.
• Oversee the marketing strategy, including brand positioning, communication planning, and audience development.
• Conceptualize and develop the creative foundations behind each brand, from identity and storytelling to culinary d...
Jan. 2025 -Present
Ferro Experimental KitchensSocio Director
Mexico City, MexicoMente Creativa detrás de Ferro Experimental Kitchens. Somos un laboratorio de conceptos gastronómicos. Creamos y operamos marcas de restaurantes de cocina casual, con un formato de comida rápida y para llevar. Cada uno con su propio concepto distintivo y estilo culinario. https://ferrokitchens.com/
Jan. 2018 -Feb. 2025
PosadasSr. Brand Manager Upscale & Luxury Resorts
Mexico CityLive Aqua and Grand Fiesta Americana Hotels & Resorts • Drove the development and execution of brand strategies and annual marketing plans, contributing to stronger brand equity and alignment with corporate OKRs.
• Elevated the end to end customer journey by ensuring consistent delivery of the brand promise across all touchpoints, resulting in measurable improvements in guest experience.
• La...