Years of experience: 25

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Asma's Career Path
VP Transformation - Finance & Shared ServicesMay. 2025 -
Present
Lakhraim GroupVP Transformation - Finance & Shared Services
Dubai, United Arab EmiratesLead the design, setup, and operationalization of the Group Shared Services Unit, driving enterprise-wide integration and efficiency for a hospitality chain with a workforce of 5,000+ at 65 locations across GCC. • Design and launch the Group Shared Services model, aligning structure, governance, with business goals. • Integrate Finance, HR, Contracts, Procurement, IT, Facility Management, Eng...
Group Finance Director - Reach Holding and SubsidiariesAug. 2023 -
Feb. 2025
IHCGroup Finance Director - Reach Holding and Subsidiaries
Abu Dhabi, Abu Dhabi Emirate, United Arab EmiratesReach Group is a subsidiary of IHC (International Holding Company) Abu Dhabi publicly listed conglomerate on ADX comprising 1,000+ entities in various business segments. As the Group Finance Director, I have successfully led the Corporate finance function of 10 subsidiaries with 250+ customers, managed monthly payroll (WPS/Non-WPS) and financial consolidation for 8000+ outsourced staff. Busin...
Head of Corporate & Operations Finance - WFC Holding & SubsidiariesDec. 2020 -
Jul. 2023
IHCHead of Corporate & Operations Finance - WFC Holding & Subsidiaries
Abu Dhabi Emirate, United Arab EmiratesWFC Holding is subsidiary of IHC (International Holding Company) Abu Dhabi publicly listed conglomerate on ADX comprising 1,000+ entities in various business segments. In my role with WFC Holding as Corporate and Operations Finance Head, I: - Successfully structured and managed shared finance services to support 3,000+ staff across 100+ clients, supervised payroll payments, improving efficien...

Asma's Posts

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    About myself

    Experienced in crafting compelling content across leadership, finance, and personal growth domains. Published works include articles, newsletters, and books, all showcasing a unique blend of insight and storytelling that captivates audiences.

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    Job Description

    Aspiring to create engaging articles, book chapters, and speeches that enhance brand visibility and foster connections across corporate and creative spheres, driving high reader engagement.

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    How to contact

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