Milan, Lombardy, Italy✔️ Directed a team of 5 MBA students in developing comprehensive market research and a full implementation plan for reshaping the loyalty strategy post-repositioning, aimed at enhancing customer lifetime value in alignment with strategic business goals
✔️ Spearheaded the restructuring of a loyalty program to transition from a premium to luxury positioning, utilising strategic consulting to im...
Milan, Lombardy, ItalyIn 2023-2024, The Luxury and Arts Club at SDA Bocconi reoriented itself to focus on dialogues and explorations in concepts of the future of luxury in collaboration with peers and professionals in the field of Luxury and Arts. This club presents the only convergence between high caliber students with a vested interest in luxury across the masters programs at SDA Bocconi, led by a board of MBA ...