Years of experience: 25

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Jose's Career Path
UX/UI Lead Designer & Product Strategy LeadMar. 2022 -
Aug. 2025
LudicrumUX/UI Lead Designer & Product Strategy Lead
Built and scaled the UX/UI department from 0 → 7 members with clear growth paths and skill maps. Partnered with Product, Tech, and Compliance to align user experience with regulatory and business requirements. Implemented DesignOps and agile processes, cutting delivery cycles by 20% and reducing QA tickets by 60%. Defined KPIs and reporting systems to measure design impact on product performa...
UX Lead DesignerJan. 2022 -
Aug. 2025
LudicrumUX Lead Designer
• Built the UX/UI department from the ground up, defining roles, growth paths, and career development frameworks. • Recruited and coached designers, creating a culture of learning and performance — awarded Best Mentor at Ludicrum’s Product Conference (Nov 2024). • Established OKRs and KPIs, aligning design outcomes with strategic business objectives. • Introduced Agile workflows, reducing spr...
Senior Product Designer (iGaming)Jan. 2011 -
Dec. 2022
The Level MediaSenior Product Designer (iGaming)
Designed UI, motion, and interaction systems for high-profile iGaming brands like Mohegan Sun and BetOnline. Partnered with product and marketing teams to optimize player acquisition and retention flows. Delivered data-informed, cross-platform experiences that improved user engagement and brand reach.

Jose's Posts

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    About myself

    Experienced UX/Product Designer with a keen visual acumen and user-centric approach, dedicated to crafting aesthetically pleasing and intuitive experiences. Successfully led UX transformations for complex platforms, enhancing task efficiency by 35% and boosting conversion rates by 20% with improved clarity and usability.

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    Job Description

    Seeking a dynamic product team where design is pivotal, enabling me to oversee complete user experiences, influence creative direction, and play a crucial role in the product's evolution and growth.

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    How to contact

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    How I can help you

    I address crucial product challenges like low conversion due to poor user journeys, tough onboarding, complex features, lack of UX insights, inconsistent UI, and slow delivery. By integrating UX research, strategy, and design, I enhance digital experiences, driving engagement and results.

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    People I am looking for

    Seeking partnerships with startups and established firms that value iterative UX, aim to optimize user flows, ship faster, and boost conversion. I collaborate with teams that appreciate a designer who can elevate product experiences efficiently.

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    Experience & Cases

    Achievements: • Led UX/UI for global gaming platforms, enhancing user journeys. • Developed design teams, workflows, and systems. • Designed end-to-end products for global brands, improving conversions. Clients: Hard Rock Casino, BetOnline, iGaming operators, Maxshield Optivisor, Calaveria.

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    How to contact

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