Years of experience: 14
EntertainmentConsultingMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Ethan's Career Path
Aug. 2024 -Oct. 2025
HasbroAssociate Brand Manager, Global Brand Development & Marketing - Hasbro Games
Global Franchise Development: Partnered with internal blueprint teams and external partners to develop and execute brand activations across Entertainment, Licensed Consumer Products, Promotions, Digital Games, and Publishing. Global Audience & Market Insights: Partnered with in-house research teams to analyze consumer and retail landscapes; developed consumer media target psychographics; advi...
Feb. 2023 -Aug. 2024
HasbroAssociate Manager, Global Brand Development & Marketing
Led global product and digital marketing development across several action brands within the Hasbro portfolio. Developed and implemented marketing strategies while aligning brand vision and direction with various cross-functional partners. Analyzed data to support marketing plans and drive profitability.
May. 2022 -Feb. 2023
HasbroAssistant Manager, Global Brand Development & Marketing
Led and managed all digital marketing initiatives pertaining to the Starting Lineup brand while also managing the Ghostbusters brand. Worked with cross-functional partners throughout the entire development process and developed go-to-market strategies for both brands. Actively managed licensor relationships to ensure quality and brand success.