Years of experience: 11

Marketing

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Ranggita's Career Path
Customer Marketing ManagerNov. 2023 -
Present
MarsCustomer Marketing Manager
Jakarta, IndonesiaResponsible of planning and activation for all Mars Pet Nutrition brands (Whiskas, Pedigree, etc), including new product activation, consumer sampling, consumer promo and packtivation, display and branding, also BTL activations. - Co-lead national sampling project to 450,000 pet parents through various methods (events, digital sampling, in-store, public spaces activation, e-commerce, door to ...
Brand Manager - Cadbury (Core)Jun. 2023 -
Oct. 2023
Mondelēz InternationalBrand Manager - Cadbury (Core)
Jakarta, IndonesiaResponsible of translating regional brand strategy to 360 localized brand plan and campaign while in charge of the I2M (Idea to Market) process for PPAs, packtivations, and new product launches. Oversee the development and execution of ATL and BTL materials in collaboration with the regional Equity & Innovation team and creative agencies. In close collaboration with the media agency for media...
Jr. Brand Manager - Cadbury (Core)Jun. 2022 -
Jun. 2023
Mondelēz InternationalJr. Brand Manager - Cadbury (Core)
Jakarta- Lead Generosity Campaign as core thematic campaign of the brand. - Lead Valentine’s Day 2024 campaign as biggest Big-Bet in the category, including the launch of V-day special pack and V-day packtivation, customers activation including Alfamart and Indomaret, planning of Big Bet event – Pop Heart Festival concert with Afgan and Rossa attracting 26,000 participants.

Ranggita's Posts

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    How I can help you

    I provide expert guidance on launching or refining campaigns and products. By reviewing your 360 strategy, I ensure seamless integration and strategic alignment with your timeline and budget.

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    People I am looking for

    - Cola-Cola Europacifics - Mondelez - Mars Petcare

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    Experience & Cases

    - Launched Cadbury Sharebag, boosting market share by +1.6pp in 4 months - Achieved +0.2pp in overall Cadbury penetration - Worked with small businesses and startups

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    How to contact

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