New York, New York, United States•Led brand partnerships, activations, and e-commerce strategy across sports, creator, and live-event verticals, generating 210M+ impressions, 20M+ weekly views, and $280K in new sponsor revenue. •Directed the full ProLeagueNetwork.com redesign, built the e-commerce store, and created branded merchandise for events, collaborations, and influencer campaigns. •Negotiated and executed integrated ...
Brinx.TVVP DIGITAL MEDIA, DATA & ANALYTICS, PARTNERSHIPS
Atlanta, Georgia, United States•Led the Sponsorship & Partnership Activation Program, negotiating contracts and building activation workflows including promoted posts, influencer collaborations, live reads, QR-coded sales funnels, and tracked URLs to measure conversions and revenue lift. •Built Brinx.TV’s multi-layer Google Analytics ecosystem, tracking user behavior, demographics, social metrics, and ReachTV performance a...