Years of experience: 11

Content WriterCopywritingCommunity ManagerAffiliate MarketingMarketing DirectorCopywriter

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Laura's Career Path
Marketing DirectorJan. 2024 -
Present
Oni StudiosMarketing Director
Austin, Texas, United States• Lead multi-platform marketing strategy for a creator-led media company driving millions of monthly impressions across TikTok, Instagram, X, and Discord. • Oversee campaign development, creator partnerships, and social strategy for SypherPK and other creators. Partner cross-functionally to align campaigns, creative, content, and production timelines. • Scaled SypherPK’s ecosystem to over 6M+...
Marketing ManagerJun. 2022 -
Dec. 2023
Oni StudiosMarketing Manager
Austin, Texas, United States• Managed social and content campaigns from ideation through launch, collaborating with production, partnerships, and design to execute across multiple channels. • Drove multi-campaign rollout strategy supporting creator partnerships and e-commerce brand initiatives. • Oversaw influencer campaigns for high-profile launches including SypherPK’s Fortnite Icon Series and Metal Umbrella x PacSun ...
Marketing Operations ManagerMay. 2020 -
May. 2022
Oni StudiosMarketing Operations Manager
Austin, Texas, United States• Built foundational workflows and tools that scaled Oni Studios’ marketing department. • Oversaw creative timelines, content approvals, and campaign delivery for YouTube and social teams. • Created scalable marketing systems that improved delivery speed and reduced project overlap. • Supported early brand partnerships and campaign planning for SypherPK’s media growth initiatives.

Laura's Posts

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    How I can help you

    Tasks & Advantages: - Source and negotiate with influencers - Project manage & handle budgets - Brief creatives on business goals - Manage timelines & strategy - Identify goals & budgets - Plan structure & timelines - Source key creators

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    People I am looking for

    Ideal Clients: - Digital marketing agencies - Companies needing 200+ campaigns - Brands like Lenovo & Paramount - Businesses seeking ambassador programs

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    Experience & Cases

    Achievements & Clients: - Managed 200+ campaigns at Oni Studios - Built 50+ ambassador programs - Sourced 100+ creators for events - Executed campaigns for SypherPK - Worked with startups & large brands

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    How to contact

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    How I can help you

    I craft tailored email strategies to boost engagement and revenue, focusing on audience segmentation, lifecycle automation, and creative optimization. By transforming data into actionable insights, I enhance messaging, timing, and targeting to improve open rates, click-throughs, and conversions.

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    People I am looking for

    Ideal clients are eCommerce brands seeking to enhance retention and sales through strategic email campaigns. Proven success with Metal Umbrella, achieving 60–70% open rates, 3–5% CTR, and 1–2% conversion rates, surpassing industry norms.

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    Experience & Cases

    Achievements include building email infrastructure and strategies in Klaviyo, executing GTM and list growth strategies, and delivering monthly campaigns for over two years. Experience with small businesses and startups, consistently improving conversion rates through segmentation and A/B testing.

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    How to contact

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    How I can help you

    • Ideation & Copywriting • Social strategies for Instagram, TikTok, YouTube Shorts, Facebook, LinkedIn, X/Twitter • Develop social playbook, content pillars • KPI setting, audience targeting • Brand identity: values, voice, tone • Timeline & approval setup

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    People I am looking for

    • Digital agencies like Oni Studios • DTC e-commerce like Metal Umbrella • Gaming content creators like SypherPK • Open to B2B/B2C partnerships in digital marketing, e-commerce, and entertainment sectors

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    Experience & Cases

    • Oni Studios: Developed brand strategy, grew to 50k followers • Metal Umbrella: Implemented GTM strategy, 50k+ followers, $1M sales • SypherPK: Boosted social presence from 4M to 9M+ followers • Worked with small businesses, startups, large companies

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    How to contact

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