Vancouver, Washington, United States• Sat on the Executive Leadership Team providing strategic and operational leadership and direction • As the head of Marketing, created Annual Operating Plan for global department including setting strategy, initiatives, performance metrics (KPIs) and global expense budget • Managed and provided direction to a dynamic and skilled global staff of 12 – focusing on brand management, creative con...
Vancouver, Washington, United States• Communicated biweekly with C-Suite executives to convey Marketing performance via established KPIs; leads generated, social PPI, influenced revenue and customer satisfaction (NPS)
• Developed a robust lead generation program with emphasis on pipeline creation and generating quality leads • Identified need for marketing automation and scoped, vetted and selected a new digital partner, HubSpo...