Years of experience: 16

Email Marketing ManagerDatabase CoordinatorMarketingITData EntryData Analyst

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Maryanne's Career Path
Salesforce Business AnalystJan. 2020 -
Mar. 2024
MarketSource Inc.Salesforce Business Analyst
Alpharetta, Georgia, United StatesImproved data quality and call productivity by improving the integration between Client’s propriety Sales Registration system, Salesforce and SalesLoft with new custom fields and automated workflow updates. Prior to these improvements, Reps calls and emails were at 25% bounce rate and 33% at Wrong Number/No Longer with Company. After these enhancements were advised and programmed by me, the E...
Business System AnalystOct. 2018 -
Jul. 2019
Liaison TechnologiesBusiness System Analyst
Greater Atlanta AreaLiaison Technologies Acquired by OpenText December 2018  Problem: Workflow programmed to send notification email to the assigned rep upon Web Lead creation for purpose of expedited response to website inquiries. However, the Marketing Manager also regularly imported an Excel file with 100 - 800 new Leads. Email notifications were too numerous for reps to follow up with efficiently. Solution:...
Salesforce Business Analyst - Axalta Coating Systems ProgramJul. 2017 -
Oct. 2018
MarketSource Inc.Salesforce Business Analyst - Axalta Coating Systems Program
Alpharetta, GA Problem: Lead Generation reps were using the Opportunity object to create top of funnel Leads. Opportunity Pipeline was 63% at Stage 1 Prospecting and Opportunities did not progress through the funnel. Solution: Led Requirements Gathering session with Sales Managers and Directors. Based on findings, created a New Lead Business Process with Stages that captured the previously un-documented s...

Maryanne's Posts

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    How I can help you

    I analyze your data and sales objectives to craft insightful reports and dashboards. I enhance Salesforce UI by optimizing page layouts and creating efficient Lightning Pages, minimizing clicks and improving navigation.

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    People I am looking for

    Seeking B2B clients in telecom, automotive supply, education, and building supply. Over 14 years of Salesforce expertise.

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    Experience & Cases

    Achievements include enhanced daily sales reconciliation, improved monthly goal tracking, identified sales funnel risks, resolved opportunity stage issues, and streamlined incentive payouts for small B2B businesses.

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    How to contact

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