Years of experience: 22

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Lauren's Career Path
Vice President of MarketingAug. 2022 -
Present
Zep Inc.Vice President of Marketing
Manage design, demand generation, trade/channel, digital marketing and social media teams for Zep Inc as well continuing to lead product marketing.
Senior Director of Product & Category Management, Marketing teamJul. 2020 -
Aug. 2022
Zep Inc.Senior Director of Product & Category Management, Marketing team
Atlanta, Georgia, United StatesResponsible for product lifecycles, innovation and P&Ls across 20+ categories and multiple channels. Lead and develop team of talented product managers.
Director of Product MarketingDec. 2018 -
Jul. 2020
Zep Inc.Director of Product Marketing
Atlanta, GADirector of marketing, product development and innovation. Managed cleaning and pesticide categories for b2c and b2b.

Lauren's Posts

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    About

    • Expertise in Brand Strategy • Mastery in Omnichannel Campaigns • Proficient in Brand Management • Skilled in Building High-Performing Teams

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    Cases & Experiences

    • Achieved +25PP increase in Brand Awareness • Led team for $9M product launches • Expert in Pricing, Promotion, Placement • Collaborated on ROAS of $5 with Agency

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    Work Order

    • We assist in precise Targeting • We excel in Market Segmentation • We craft effective Strategies • We provide expert Advisory services

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    How to contact

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    How I can help you

    • Identify target customers • Craft effective communication • Develop compelling pitch decks • Conduct brand reviews • Perform competitive audits • Analyze pricing and placement • Create mission/vision statements • Design rollout plans with KPIs

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    People I am looking for

    • Companies aiming for growth • Brands seeking market entry • Businesses expanding product lines • Firms enhancing brand awareness • Enterprises boosting fundraising efforts • Organizations targeting national expansion

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    Experience & Cases

    • Boosted market share for household brands • Drove category and channel growth • Developed digital marketing strategies • Served small businesses and scaling companies • Provided CMO-level insights

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    How to contact

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