Sydney, New South Wales, AustraliaPartnered with the founding team to evolve Refilled's refill experience from MVP to market-ready product — designing for speed, simplicity, and sustainability impact. • Reframed product strategy after slower early app adoption and sales conversations revealed the real customer was the business — focused on employee, student, and visitor wellbeing and corporate social responsibility initiative...
Sydney, New South Wales, AustraliaI joined Sherpa during its founding stage and helped shape the company's design function from the ground up — evolving alongside the business from early MVP experiments to a national delivery platform trusted by major retail partners. Over nearly a decade, I led design across mobile, web, and brand touchpoints, building a unified product experience that balanced user needs with operational ef...
Sydney, New South Wales, AustraliaDelivered design across marketing, brand, and digital touchpoints in a fast-paced startup environment. Created presentations, advertising, and sales materials that supported multiple business streams and maintained brand consistency.