Years of experience: 13
Brand StrategyBrand PlanningUnited KingdomCopywritingPresentation DesignerMarketing
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Mariafrancesca's Career Path
Mar. 2026 -Present
Freelance, self-employedBrand Strategist, Copywriter & Presentation Designer
United Kingdom
Mar. 2023 -Mar. 2026
PearlfisherStrategy Director
United Kingdom, LondonThe classic brand strategist skillset, but with a little extra love for brand storytelling. From brand positioning to portfolio architecture, brand creation to creative strategy, packaging to brand world, ideation to innovation.
Drinks (booze and beyond booze), Food, Personal Care, Corporate, Charities & International Organisations.
May. 2021 -Feb. 2023
PathPrincipal Strategist
London, England, United KingdomDeveloping brand strategies and creative design platforms by leveraging trends, visual equity analysis, category audits and consumer insights. Working with clients across sectors including FMCG, luxury, spirits, beauty and personal care, often with a focus on sustainability.
Collaborating with designers from concept to launch across visual identity, product, packaging, portfolio architecture,...