United StatesHeaded the digital marketing team, driving all strategy and execution, introduced best practices, and continually improved digital marketing processes and standards. * Developed a more sophisticated targeting and segmentation for personalization approaches. Improving the user experience and engagement across the web via usability testing, accessibility, and research, driving a 32% year-over-y...
Marietta, Georgia, United States* Built social marketing program, growing social community by 29% and engagements by over 215%. * Created and initiated a comprehensive integrated marketing plan driving a 36% increase in year-over-year revenue in just four months.