Ville de Paris, Île-de-France, France- Led key digital transformation projects in a global B2B environment, with a strong focus on omnichannel strategy and customer experience
- Oversaw web platform management and activation, ensuring performance, brand consistency, and technical security
- Coordinated major CMS upgrades (Drupal 10 migration) & CIAM integration - Contributed to the CRM and CIAM strategy to enable secure, persona...
Ville de Paris, Île-de-France, FranceIn charge of guiding & supporting local Customer Experience strategies within the countries of the region:
- Definition of the Omnichannel strategy for the region - Support to BUs & countries to deploy this strategy adapting to local realities
- Digital education for regional and local teams
- Support to countries in deploying their Omnichannel strategy
- Follow up of regional and local proje...
- In charge of BMW Motorrad’s digital acquisition.
- Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).