Years of experience: 12

MarketingConsultingAssistantBrand Marketing ManagerCommunications ManagerAdvisor

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Aileen's Career Path
MFA CandidateAug. 2025 -
Present
School of the Art Institute of ChicagoMFA Candidate
Chicago, Illinois, United StatesI'm pursuing my MFA in Writing, with a concentration on creative nonfiction.
Principal Product Marketing ManagerSep. 2021 -
Jul. 2025
GoFundMePrincipal Product Marketing Manager
Seattle, Washington, United StatesAs GoFundMe's second and now primary product marketing hire, I built the function from scratch and established end-to-end launch and growth processes, like messaging hierarchies, marketing launch tiers, and air-tight brief templates. I owned GTM strategies across five portfolios, our AI product suite, and donor and fundraiser value propositions. I brought audience-centered, data-driven strate...
FY21 Diversity Guild Co-LeadSep. 2020 -
Sep. 2021
Technology Transformation Services (TTS)FY21 Diversity Guild Co-Lead
As FY21 Diversity Guild Co-Lead, I championed and amplified the work of my colleagues to build an inclusive, equitable organization where every employee can grow and thrive. I collaborated across all TTS business units, facilitated employee town halls and listening sessions, and worked with leadership to implement lasting progress. My co-lead and I collaborated with DEI representatives from e...

Aileen's Posts

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    How I can help you

    I assist businesses in defining and expanding their brands, launching and scaling products, and creating impactful stories that connect with audiences. Key services include: - Audience & competitive analysis - Messaging audit - Creative development - Testing & optimization

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    People I am looking for

    Seeking partnerships with: - Microsoft - WeWork - GoFundMe - Federal government

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    Experience & Cases

    Achievements include: - GoFundMe: $2.5M donation pipeline, 14% fundraiser increase - Presidential Innovation Fellows: Doubled partnerships - Microsoft: Directed emerging tech storytelling - Clients: Small businesses, startups, scale-ups

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    How to contact

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