Years of experience: 21

Email Marketing ManagerMarketingITQA EngineerMarketing Analytics ManagerProject Manager

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Anjana's Career Path
Senior Marketing Manager Digital MarketingFeb. 2021 -
Present
TandemsSenior Marketing Manager Digital Marketing
• Spearheaded digital marketing initiatives for SaaS/BaaS products, enhancing customer engagement through targeted email campaigns. • Developed and executed over 100 email marketing campaigns, boosting customer engagement significantly. • Collaborated with offshore teams to ensure high-quality product delivery and service excellence. • Leveraged tools like Adobe Campaign Classic and AWS SES t...
Senior Quality Analyst - Digital marketingJul. 2017 -
Feb. 2021
TandemsSenior Quality Analyst - Digital marketing
• Collaborated with the Marketing team to test various campaigns, including Conversion, Transactional, and Post-Conversion, ensuring alignment with business rules, resulting in significant increase in campaign effectiveness. • Enhanced email delivery efficiency by testing scenarios and implementing changes to content, strategy, and narrative, increasing customer engagement. • Boosted campai...
Configuration ManagerSep. 2015 -
Jul. 2017
NCR CorporationConfiguration Manager
Greater Los Angeles Area• Provides software support for commercial Web-based SaaS Software Products with a system up time of 99.96%. • Responsible for researching, replicating, performing root cause analysis, and providing feedback for product issues reported by the field professionals and customers within SLA time frame. • Member of the Product Configuration Management team responsible for documenting new procedure...

Anjana's Posts

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    About myself

    As the Senior Manager of Marketing Operations at Tandems, I have been dedicated to developing and executing comprehensive digital marketing strategies and campaigns in Adobe Campaign Classic that drive customer engagement and deliver measurable business results. 

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    Job Description

    Seeking B2B opportunities in digital marketing where I can apply my skills in crafting innovative campaigns and enhancing customer engagement. I aim to leverage my experience to drive growth and deliver impactful results.

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    How to contact

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