Years of experience: 6

AssistantPersonal AssistantEntertainmentTranslatorEditorProofreader

Trust Score

Exceptionally trusted; proven professional excellence.

80%
Giorgia's Career Path
Founder and CopywriterSep. 2024 -
Present
FreelanceFounder and Copywriter
Developed a skincare brand concept aimed at consumers with dry and sensitive skin, showcasing brand creation from the ground up. Designed brand identity, slogan, and packaging copy. Built a relatable, authentic brand voice aligned with values of inclusivity and confidence. Produced marketing mock-ups and campaign ideas to demonstrate creative storytelling and product positioning.
Freelance and student copywriterMar. 2022 -
Present
FreelanceFreelance and student copywriter
City of Cape Town, Western Cape, South AfricaWoolworths Food (Student Project): Created the “Ordinary Made Extraordinary” campaign, developing social media copy and storytelling around everyday shopping. Chappies IMC (Student Project): Wrote taglines and guerrilla/OOH concepts repositioning Chappies for Gen Z audiences. Xbox (Student Project): Crafted inclusive copy for the “Every Play Counts” campaign, showcasing gaming as community-dr...
Marketing and operations coordinatorMar. 2020 -
Dec. 2021
OlioVeroMarketing and operations coordinator
City of Cape Town, Western Cape, South AfricaI assisted in the coordination of establishing OlioVero as a brand, previously the farm only produced olive oil for personal use. I assisted OlioVero during it’s transition to establish operations and distribution, as well as it’s website. I decided to leave after I felt I had achieved I wanted to at the brand, and I am grateful to be apart of their story.

Giorgia's Posts

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    About myself

    With a background in creative copywriting and social media, I've developed campaigns for brands like Woolworths and L'Oréal. I co-founded an olive oil brand, gaining branding experience, and created a skincare brand concept. Graduating soon with a Creative Brand Communication degree.

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    Job Description

    I seek a role that leverages my copywriting and marketing skills, in a team that values innovation and collaboration. I wish to work on projects fostering strong brand voices and engaging campaigns, with an emphasis on creativity and meaningful connections.

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    How to contact

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    How I can help you

    • Enhance brand voice with consistent, human tone. • Craft engaging social media copy, taglines, and headlines. • Create persuasive scripts and ad copy to boost sales. • Connect with Gen Z using relatable language and trends.

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    People I am looking for

    • Beauty & skincare brands needing creative social media content. • Lifestyle and fashion businesses growing online presence. • Startups and e-commerce aiming for engaging, trendy content. • Agencies seeking Gen Z insights for campaigns. • Purpose-driven brands valuing inclusive messaging.

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    Experience & Cases

    • Developed integrated campaigns for brands like Woolworths and Nando’s. • Built a Gen Z-focused copywriting brand boosting engagement. • Founded Glass Glow, enhancing beauty branding skills. • Collaborated with small beauty and health businesses to shape brand voice.

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    How to contact

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