New York City Metropolitan AreaOwned the content strategy for the health marketing agency’s consumer health-content platform. Clients included United Health Care, OptumRx, Blue Cross/Blue Shield, Avesis, and Matrix Clinical Care.
● Spearheaded and developed consumer health content articles targeting insurance members. Initiatives focused on evidence-based health information to drive consumer behavior change and decisions. ...
Nov. 2017 - Sep. 2022
Callisto MediaSenior Editor, Personal Growth and Development Portfolio
Emeryville, CADeveloped and executed 70+ health and wellness books for the non-fiction book publisher that leveraged data to deliver high-quality content that improved people’s lives. Promoted from Developmental Editor to Editor to Senior Editor within 3 years.
● Used proprietary data methodologies to analyze and identify new content opportunities within the health and wellness space.
● Collaborated with c...