Years of experience: 7
Digital Ads ManagerMarketing
Trust Score
Exceptionally trusted; proven professional excellence.
Hicham's Career Path
Nov. 2024 -Present
BoopinPerformance Media Manager
Dubai, United Arab Emirates- Led the digital performance strategy for major clients including Petromin, Informa Middle east, PureGym & more managing over $3M annually across paid media channels.
- Planned, executed, and optimized data-driven campaigns across Google, Meta, TikTok, Snapchat, LinkedIn & Displays
- Achieved a 25% reduction in cost-per-lead (CPL) through continuous bid strategy optimization, creative testin...
Sep. 2023 -Sep. 2024
Merkle MENAPerformance Media Manager
Dubai, United Arab Emirates- Oversee the end-to-end execution of digital campaigns across various platform ensuring campaigns are optimized for performance and delivered against target.
- Drawing media plans across digital channels based on the budget allocated to responds to client brief.
- Invoicing and actualizing plans by end of month
- Analysis & Insight: Monitor campaign results and analyze key metrics and provid...
Sep. 2021 -Aug. 2023
Merkle MENASenior Associate - Paid Social
Dubai, United Arab Emirates- Campaign Setup: Develop, execute, and optimize digital marketing campaigns across performance media channels (Meta, TikTok, Snapchat, LinkedIn, Twitter, Apple Search ads, Google ads, Display, DV360)
- Reporting: Utilize analytics tools and work with data from multiple platforms (e.g Google Analytics, Adjust, Firebase, E-commerce, Ad platforms) to track, measure and report on performance on ...