Years of experience: 19
ConsultingHREditorContent WriterCopywritingCopywriter
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Bob's Career Path
Sep. 2021 -Mar. 2025
BeiGeneExecutive Director - Enterprise Internal Communications
Cambridge, Massachusetts, United StatesCreated and headed corporate internal communications practice for BeiGene (NASDAQ: ONC), the fast-growing global biotech company, and provided HR communications support. Previously built company's leader and digital/social media practices.
Sep. 2016 -Jan. 2021
Bristol-Myers SquibbVice President - Corporate Content & Channels
Princeton, N.J.Led content strategy, creation, curation, distribution, promotion and measurement across seven corporate digital and social media platforms. Established new function and built team that designed and launched a custom content creation and curation system, a proprietary analytics platform and an in-house paid media planning capability that, together with other advances, drove social engagement ...
Feb. 2016 -Aug. 2016
Pfizer Inc.Content Creation Lead - Reputation Communications
New York, NYHeaded development of content supporting Pfizer’s reputation for enterprise digital and social channels, executive communications, and internal and external programs. Coordinated integration of reputation messaging across the enterprise. Directed employee-social media ambassador program.